Case overview
The Rad Company had the privilege of collaborating with the Melbourne Mavericks Cricket Club to create a powerful brand identity that embodies their fearless and competitive spirit. Our goal was to craft a visual identity that reflects the team’s energy, resilience, and passion for the game.
Involvement
- Branding & Design
- Jersey Design
The Brief
The Melbourne Mavericks Cricket Club partnered with The Rad Company to develop a bold and dynamic brand identity that reflects their fearless spirit. We designed a striking logo, a cohesive brand system, and high-performance jerseys that enhance their presence on and off the field. With a modern aesthetic and powerful visuals, the Mavericks now stand out as a force to be reckoned with in the cricket community.
Our Approach
Logo Design
We designed a bold and dynamic logo featuring a modern, geometric emblem with sharp angles and a stylized “M” to represent the Mavericks. The inclusion of a cricket ball element adds a subtle nod to the sport, making the mark both unique and relevant. The color palette of navy and yellow exudes strength and confidence, ensuring a striking presence on and off the field.
Jersey Design
Building on the strong foundation of the logo, we extended the identity into the Mavericks’ official team jerseys. Designed for performance and style, the jerseys feature a sleek combination of the club’s colors, innovative patterns, and high-quality fabric to enhance player comfort and mobility.
The Results
The new branding and jersey design have been a game-changer for the Melbourne Mavericks Cricket Club. The bold, modern identity has elevated their presence on and off the field, creating a strong sense of unity among players and fans. The professional, high-impact design has not only enhanced their visual appeal but also boosted team morale and recognition within the cricket community. With an identity that truly represents their fearless spirit, the Mavericks are now turning heads and making their mark in the sport.
“The Rad Company delivered beyond our expectations! The logo, branding, and jerseys perfectly capture our identity and give us a strong, confident look. The attention to detail and creativity in their designs are top-notch. We’ve received amazing feedback from players, supporters, and even rival teams. Couldn’t be happier with the results—highly recommend The Rad Company for any team looking to stand out!”
